The target audience for this product is people mainly aged between 14-30 as young people are more concerned with what people think of them. It is for men as it is mens deodorant. The idea for the storm in the city is to appeal to the young male audience as the deodorant is the main thing in the advert with all the lightning bolts are attracted to it and the audience will think they will be more attractive if they buy it. There is a city in the background because that is where exciting things happen so it makes the product look exciting as well. The writing is purple to link with the storm idea as there is lightning bolts in the background.
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